Our services
We know that owning and operating hotels can be complicated, and we’re here to simplify and make your life easier with our sophisticated sales experience, innovative marketing strategies, and strategic sales planning.
We offer customized services for hotel and resort properties across Atlantic Canada. Whether you’re looking for full-service sales management, training for your sales team, or just a consultation — we can help.
Sales management
Based on a competitive flat-fee structure, get the biggest return on your investment by allowing our team to proactively generate revenue into your hotel properties through an inclusive approach to market research, prospecting, and sales calls.
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Each hotel property is different — that’s why we’ll start with a robust and strategic review of your property, local market trends, and what your competitive landscape looks like.
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Every great plan begins with a solid strategy. Based on our review of your property, we’ll work with your team, your hotel’s brand resources, and your local destination marketing organization to build a strategic plan that outlines the steps we’ll be taking to grow revenue in a way that makes most sense for your property.
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Once a strategic sales plan is in place for your property, our team will conduct weekly qualified prospecting sales calls, regular in-person site visits, and attend regional/national trade shows (as appropriate).
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From qualified leads come proposals for group and business rates. We’ll prepare proposals, quote on business, execute on contracts for your property, and provide a monthly review of business booked and market conditions.
Whether you have a sales team of many or just one, we’ll work with you to develop and deliver a robust training syllabus tailored to your property’s market, delivered by an experienced leader in the hospitality industry.
Training can include (but isn’t limited to):
Account management best practices.
Segmentation strategies (business travel, corporate group, leisure travel, tour, sport, etc.).
Prospecting phone scripts and email templates.
Not sure where to even start with growing revenue at your hotel property? We offer tailored à la carte services for your property to best respond to market conditions.
Services can include (but aren’t limited to):
Developing a thorough and strategic property-specific sales plan.
Building a skilled on-property sales team (including recruitment, candidate screening, interviewing, and reference checks).
Providing a review of and best practices specific to customer relationship management (CRM) software, sales collateral, and sales contracts.
“Laura has been an integral part of our process for the past 10+ years. She is professional, personable, respectful and has a winning smile. She is always mindful of both the needs of her clients and vendors, simultaneously pleasing both. Laura has been an asset to our ongoing annual process of securing contract rates for lodging across both the Maritimes and supplying contacts for the rest of Canada.”
— Catherine Cameron, Scotia Tech/Aqua Data Atlantic